“When you own a business, you have to make your customers’ needs a priority. There is no such thing as a day off, especially in real estate. Not working on the weekend is simply not an option, because that’s when most people are looking for a new home. Being successful in real estate requires operating 24 hours a day, seven days a week, 365 days a year.
To be successful in any business, you must be accessible, approachable, and customer-service oriented. Before the end of each day, I make a point to respond to emails and social media messages. Whether I’m answering questions or sharing a kind word, it’s all about building and maintaining relationships.
Real estate in particular is predicated on connections, whether they’re personal or business, digital or in-person. So even if I’m not working with a client or taking care of a business need, I’m always creating and building relationships through networking. ”
—Dottie Herman, CEO of Douglas Elliman, a real estate brokerage empire with more than $27 billion in annual sales; connect with Dottie on Facebook and Instagram
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