Stay in touch after the sale.

Businesses are relational, especially real estate. Authentic relationships turn into referrals. I get to know all our agents and employees. Talking with local business owners and residents helps me understand prospective customers’ needs and wants. This type of connection also keeps me top of mind.

No matter your industry, the sale is not the end of the transaction. Nothing is more powerful than personally connecting with clients. They won’t forget how you made them feel. Show you care by following up with past and present clients. What happens after the sale makes the relationship. That’s what leads to referrals — and ultimately more sales. Remember: Building a successful business is more than a transaction. — Dottie Herman, CEO of Douglas Elliman, a real estate brokerage empire with more than $27 billion in annual sales; connect with Dottie on Facebook, Instagram and Twitter